Mahashivratri and Marketing
A few days back I was challenged to assess the Mahashivratri festival and write about it in terms of its Marketing significance. On first thought, it looks like a bizarre combo and a headline, but on second thought one can actually realize that marketing is such a domain to which one can relate to everything. Marketing, itself, is a broader term that holds several concepts and thoughts at different walks of life of a human. Be it awareness, or consideration, or be it choice, marketing influences everything. So is religion. For many, religion is one such area that is untouched by what I am trying to put my words here, i.e. marketing. But if we closely look, from time immemorial, religion or spirituality has always gone through, what we know today as, the Marketing Funnel (Awareness-Interest-Evaluation-Trial-Adoption) . On another note, we can also see that marketing and religion both serve the same purpose of fulfilling the needs of a person. Though the needs can sometimes ...
