My Fascination for Political Marketing (+ 19 Ways to take your political marketing to the next level)

My fascination for political marketing was rooted in 2014 when Mr. Narendra Modi came to power. It was the first time when I witnessed the real power of a brand. Back then I was not a student of marketing but always had an appreciation and aspiration to make a career in it. I always wondered about the kind of creativity one requires to come up with ideas of portraying the products, services, or anything a customer wants to buy. Fast forward to today, 6 years of Modi government and 6 years of me trying to decode his way of communicating with the masses. Although, in these years, I learned marketing basics in my MBA class but saw live examples in form of BJP's political campaigns. The importance of 5W1H ( Why, Who, What, Where, When, and How ) was clearly visible, the art of storytelling and gamification was aptly used, and the use of technology and social media was smartly leveraged. It was something out of a playbook to win masses. It was surreal to see the magic Mr. Modi had on ...